Wednesday, February 26, 2014

Keywords and Influencers

My group has had a very interesting experience with trying to come up with our ideas for contacting and leveraging podcasters.  Since podcasters do not seem to be the best market to leverage, we have switched to focusing on writers and that online community.  We've discovered that some of the best keywords to use to access our target would be the following:

- Writing workshop
- Creative writing exercises
- Writing prompts
- Creative writing exercises daily

For possible people or accounts to leverage I found the following:

@writingprompt


Would be great accounts to use on Twitter.

Online we could use:

http://www.writersdigest.com/
and
http://www.writingforward.com/

Out of these sources though, the twitter examples might be the best place to start as each account has over a thousand followers with @NaNoWriMo with well over ten thousand.

Saturday, February 22, 2014

Computers in Our Lives

How has the introduction of the ‘personal computer’ and ‘the World Wide Web’ changed our way of life?

Well, how hasn't it changed our way of life? I honestly cannot think of a single way that the computer and web has not changed our way of life. From how we shop to how we can interact with people anywhere, technology has changed everything. Even now, most people have cell phones that are connected to the web that allow for these interactions to happen where ever they are, even if their isn't WiFi or an ethernet connection.

I can remember when my family got our first computer and how weird it was. It would make a horrible sound when it connected to the web, (you know, that lovely dial-up connecting sound) and would load each page very slowly. I can remember playing computer games on that computer and creating my first AOL account on it.

Oh my gosh, THIS SCREEN.  I hated being stuck on this screen.

Ever since then it feels like I've always had a computer close by.  When I turned 14 I got my own laptop and when I turned 16 I got my first phone that would allow me to access the internet wherever and whenever I wanted.  Of course, this technology has changed every aspect of our lives because now we have it with us wherever we go.  Trying to find a good place to eat?  Yelp.  Lost?  Google Maps.  Take a cool picture and post it to Instagram.  I even used the internet while I was learning how to cook.  My job requires that I use my own computer, and look at what I'm doing right now, I'm on my own computer writing this post up on the web for class.

Trying to identify specific ways that the internet and computers have changed our lives is impossible, it's just happened, and in my opinion, computers have made things pretty dang cool.

Tuesday, February 18, 2014

Podcast Connections

I'm going to be honest, I know nothing about podcasts.  I don't understand them and I've been having a difficult time trying to understand who these people are and who listens to and watches podcasts.  After looking at Google Adwords, I am even more confused.  It does not seem like many people search for these podcasts at all.  Most terms, even very general terms, had under 100 searches a month.  Only a couple had more than a hundred and all of them were under 200 a month.  All of the keywords had low competition and only one had the ability to even put a bid on it.  (That term started at $2.00 a click, and for a term that only gets 170 clicks a month, I thought that sounded a bit pricy.)

After looking at all of the options, I realized that using Google Adwords and looking at podcasters would not help us find our potential customers.  I honestly do not think that they have a large enough audience to make a noticeable mark on Westercon attendance and I think that focusing on other areas would be more beneficial in the long run. If Westercon decides to host a couple of workshops that are specifically designed for Podcasters or if Podcasters would decide to make Westercon a gathering point for their fans, then maybe we would have something.  However, that is not the case at the moment.

After reviewing the very small numbers returned by Google, I figured that I would focus on building the Westercon brand and use very general podcast terms, including the terms that turned up the most clicks per month.  As I stated before though, I do not think that we should pursue podcasters unless the podcasters receive something from Westercon, such as a class or workshop.  If we target these fans without some specific draw for them, I believe it will not work out in the end.

My Ideas:

Facebook:
Have you always wanted to write a fantasy fiction podcast?  Come learn how at Westercon 67 this July in Salt Lake City.  Click here for more!

Do you always come up with excuses for not writing?  Kick that writer’s block to the curb and check out Westercon 67.

Learn how to write a podcast this summer at Westercon 67.  Click here for more.

Become the writer for the best horror podcast.  Learn how to write the best scripts and more at Westercon 67. 


Do you often listen to horror story podcasts?  Meet those podcasters and learn how to write your own at Westercon 67.

Twitter:
Want to start a fantasy fiction podcast?  Come learn how to start at @westercon67.

No more excuses for not writing!  Kick that writer's block once and for all at @Westercon67 

Are you writing a podcast and want to make it better?  Come learn how to become a better writer at @Westercon67 

Become the best horror podcaster by sharpening your skills at @Westercon67 

Podcasters unite to write and discuss their favorite episodes at @Westercon67 
Meet other people who love horror fiction podcasts at @Westercon67 and learn to write your own.

Are you a bloody good horror podcaster?  Come meet fans and writers at @Westercon67 and learn how to write your own podcast.

Are you a follower of creative writing podcasts?  Come meet other fans and podcasters and even learn to write your own at @Westercon67 

Are you always writing podcasts that you never host?  Come learn how to put a podcast together and meet other podcasters at @Westercon67 

Create the best fantasy fiction podcast of them all with the help of many other writers and fans at @Westercon67 

****So we are supposed to attach a spreadsheet to the post but here's my problem, I'm supposed to be working until class and I have class until late tonight and no way to access a computer that will allow me to insert a working spreadsheet by 7.  So this is it.  This is all I can do today because there is no way I can finish this assignment by the deadline with work and school.  Sorry.

Google Keyword Planner
bloody good horror podcast

50
Low
-
0%


horror story podcasts

50
Low
-
0%

best horror podcast

30
Low
-
0%

the horror podcast

20
Low
-
0%

horror stories podcast

70
Low
-
0%

house of horror podcast

40
Low
-
0%

horror story podcast

40
Low
-
0%


best horror podcasts

90
Low
-
0%


horror etc podcast

70
Low
-
0%


horror podcasts

140
Low
-
0%


arkham horror podcast

10
Low
-
0%


podcast horror

10
Low
-
0%

podcast horror stories

10
Low
-
0%



horror podcast stories

10
Low
-
0%

tales of horror podcast

10
Low
-
0%

best horror story podcasts
-
-
-
0%

fearshop horror podcast

20
Low
-
0%

horror fiction podcast

30
Low
-
0%

creative writing podcasts

20
Low
-
0%

writers on writing podcast

20
Low
-
0%

fiction writing podcast

10
Low
-
0%

best writing podcast
-
-
-
0%

reading and writing podcast

30
Low
-
0%

creative writing podcast

30
Low
-
0%

writing podcasts

170
Low
$2.00
0%

i should be writing podcast

70
Low
-
0%

writing excuses podcast

140
Low
-
0%

fantasy podcasts

40
Low
-
0%

fantasy fiction podcast

170
Low
-

0%

Sunday, February 16, 2014

Story Immersion

Is there a point in which a story (deep media) can become too immersive? Can fans become too involved?


Uh, no way!

That would be the short answer in my opinion.  I don't think that there is a way for people to become too immersed in deep media.  As a rather fanatic fan of quite a few "fandoms" I don't think that there is a way for people to be too involved.  In addition to that, as an advertising student, I think that it is the goal of any thing that is being consumed to have people become so immersed in that culture that they bring other people to that culture.  

If you really think that people can be so immersed in a story, then you are probably a person that does not understand Comic-Con.  The people who go to Comic-Con are so immersed in their stories that they spend hundreds of dollars on passes and sometimes dress up while they talk to the stars and creators of their favorite stories.  

Comic-Con crowds.

Those people who are so immersed in the stories are the love group of that story.  Studying those people will help advertisers understand how to bring more people to that story.  In addition to advertisers learning how to bring people to a specific story, those people who are often immersed in specific story bring their connections into that story too.  I have many friends that have introduced me to stories that they love and I in turn have passed those stories along to others and expanded that immersion.  

I don't think it is a bad thing to be immersed in a story, it pretty much becomes a part of your culture.  

Monday, February 10, 2014

Remembering Those Hilarious Times

Is humor simply a matter of taste or is it a vehicle?


Think of your favorite ad. Got it? Now tell me, how did that ad make you feel? Did you laugh? Groan? Cry? Time and time again, I hear similar ads mentioned as people's favorite ad. Old Spice. Snickers. Evian. E*Trade. M&Ms. Do you remember any of these advertisements? Do you remember why you liked them? I say, it's because they are funny.

Before you disregard this post and say that an ad does not need to be funny for it to be memorable or effective, I agree. An ad does not necessarily need to be funny to stick. Didn't everyone hear about the Budweiser puppy ad?



Stop messing with my feelings!  Be right back, crying.

However, you cannot deny the success of hilarious ads.  One of the most widely successful ads of this past Super Bowl was the Radio Shack ad, and that was hilarious.  Since it used humor as a vehicle to capture and keep our attention, it was very memorable and successful.  

One CBS article reads, "Super Bowl 2014: Boring game, safe ads, transit nightmare".  Many people that I spoke to said that they were bored by this years Super Bowl because the ads were not that funny.  They didn't remember because they didn't connect, and that is humors strong point. (You can read the article here: http://www.cbsnews.com/news/super-bowl-2014-boring-game-safe-ads-transit-nightmare/) 

Humor is a successful vehicle because it connects to so many people.  Sometimes sentimental ads do not resonate because not that many people care about them.  Informative ads might be interesting to those people who need to hear about a specific product, but let's be honest, how many of us would really be interested or remember an ad for UVU or Utah State?  We aren't that target audience, and so we don't care.  Humor can be more universal.  It doesn't matter if you are not a part of the target audience, humor can still grab your attention and keep it.  I'm well outside of Old Spice's target market, as an adult female, but I've seen and enjoyed their advertising campaigns.  Honestly, one of my favorite ads is for Bud Light and as I do not drink, I am very much outside of that target market.  

Humor is a vehicle to bring more brand awareness and eventual success.  Some people might not find humor funny and some might even find it tasteless, but you cannot argue with the success and popularity of humorous ads.



Just for fun, my favorite ad:


Yes I know it's for beer, but I can still like the ad!

Friday, February 7, 2014

Social Media Certified

How has social media changed our perception of who is a professional/expert in a given field? ex. photographer?

In today's crazy social media obsessed world, I believe that there are two types of experts in various fields: the Certified and the Popular


The Certified


The Certified is an actual professional in some way.  Social media sites give them this recognition because they have really earned this professional or expert status in real life.  You can recognize a Certified a couple of different ways.  Let's use Taylor Swift as an example.


On Twitter, Swift's been certified by the Twitter check mark.  This is a badge given to anyone famous enough to signify that they are the one and only.  So this account belongs to the real Taylor Swift.




This account does not, notice that it is not certified?


Other social media websites are more difficult to distinguish who is officially certified, but usually by looking around you can tell who is a professional and not just a parody or fan account.  Like Taylor Swift's Instagram:


This account is obviously linked to Swift.

While looking on social media, I am more inclined to believe that someone is a professional if they are certified in some way or are a name that I can recognize.  However, there is another kind of social media person that sometimes is regarded as an expert even though they might not be deserving of it.

The Popular

The popular can often be spotted with massive amounts of likes and comments on their posts that you start to wonder if perhaps that quick snap that they took on the beach was professionally done since so many people are raving about it.  The popular seems to be that social media star, the one that wants to use social media to get them places or that person that accidentally stumbled upon social media fame.  We look to these people as professionals in their respective social media platforms even though they are not professional photographers on Instagram, professional writers on Twitter, or professional videographers on Youtube.

Like this video:


THERE IS NO POINT TO THIS VIDEO.  Why then has it been viewed this many times?!

Then you look at how many people subscribe to her channel:



My actual reaction to the number of subscribers.

Well, that picture sums up my feelings enough I think.  Populars are people who do not have any professional experience and for some reason, end up being considered an expert in some form of entertainment, such as the millions of views on Youtube videos that are extremely stupid.  People actually use these videos as a form of entertainment and then share them with others, giving the original poster some credibility as an entertaining film maker.  

BONUS QUESTION:

What is your birthday?

The day I was born.  It's next Saturday so I'm currently accepting birthday presents and treats.


*Please note that watching the above mentioned Youtube video is NOT recommended.




Tuesday, February 4, 2014

Class Questions Round 2

Book report questions, part two!  Forgive me, but this post can also be entitled, Emily rants about group projects.  Oh.  Well.

Also, apparently on the day that I missed class it was decided that we are only supposed to answer one of these questions.  Once again, I will say, oh well.
  • How can incentives impact the dynamics of a group or community?
First off, I think that incentives always impact the dynamics of a group or community.  If there is some incentive, people will think about what will be the most beneficial for themselves.  For example, let's say there is a competition, whoever gets the highest grade in this class will earn a full ride scholarship for the next year.  Would you be more willing to help people out?  If there was not a chance that you could obtain that incentive, you might be more willing to help out your friends to help them reach that goal, but if you had the chance to win that incentive yourself, I doubt many of us would be helping out our competition.

The opposite is true though, if we were told that if everyone in class got an A, we would all receive a full ride scholarship, wouldn't you believe that we would all work together?  I would be all over these blog posts correcting grammar and giving ideas so that we were all successful in the end.

  • What are some the costs and benefits of group participation (compare that to individual action)?
Oh gosh group projects.  Can I bring up group projects here?  Please forgive me as I get up on a soapbox here.  Groups have the potential to do so much good.  The concept of being able to work together with other people to create things and come up with ideas that one person couldn't come up with on their own sounds wonderful.  That would be the benefit, doing things that one person cannot do on their own either because they haven't come up with the idea or they cannot complete the idea on their own.

Quite often though, I've encountered the major cost of group participation, not being able to finish that idea due to someone in the group who doesn't do their work.  I am not the kind of person who waits until the last minute to put something together, but in college I've come across so many people who believe that there is nothing wrong with putting off projects until the last minute. 

In my Comms 230 class my freshman year, the end of the year was rapidly approaching along with the deadline for our final project.  I asked for everyone to submit their portion of the project by Saturday night so that I could put our entire book together by Tuesday morning.  I received the last piece of that project on Monday night at 1:30 AM.  My group brought me donuts the next day because they felt bad.  All of them slept that night, but the group participation forced me to take a hit for the team.  Honestly, I could have done better on that project but by 5 AM I just didn't care anymore.  That is my main hang up with group work.  People put things off, and then it hurts another person in the group in the end.

Okay, that's it.  End soapbox rant.

  • What are the effects of consensus in a group?
Communication!  If there isn't a consensus in a group, I feel that it can dramatically decrease successful communication between group members.  If people are not able to agree on the details of what the group should be doing it will make it more difficult for things to get done and will create tension in the group.  In one class that I took my group decided to not agree on when to meet to complete a group project.  When they finally did decide on a time to meet, they chose to meet while I was at work and would not change the time no matter what I said. We did not do that well on that project due to that poor decision.  Which goes back to my idea that sometimes waiting until the last minute to do a project is not a good idea.
  • Is it better to be apart of a large group/community or a small group/community?
Well, it depends on what group you are talking about.  I love having a large group of friends.  I used to have a group of about 20 people that I always would hang out with.  This large community meant that someone was always there for me and I was always there for someone.  I loved that community.  However, if we are still talking about group workings, I think a smaller group is better.  If you are trying to assign tasks for people to accomplish in a group, it is more difficult to work in a larger group or community.  It's easier to keep track of only a few people.

I guess I would summarize that statement by saying that large groups or communities are best for making sure that everyone has a connection to the group while smaller groups provide a tighter group that is better for making sure that things get done.
  • How do social pressures effect the dynamics of a group?
This question is so broad that I don't even know how to begin to answer it.  Social pressures influence everything about how groups interact.  It's unlikely that one person will push against the social pressures of the world, it is more likely that a group of people will fight against those established social pressures and establish their own group with new social pressures.

Really though, how am I supposed to summarize that?  Social pressures are EVERYTHING.  They keep groups working smoothly.

Sunday, February 2, 2014

Time for Some Q and A

As I write this I am so sick that the computer screen is bouncing around, the room is spinning, and I'm running a fever so who knows if this will even make any sense, but here we go, my answers:

How does the Prisoners' Dilemma apply to the social media world?
If someone stays silent on social media, such as a a business, and their competitors stay silent too then I guess they both benefit from less exposure instead of one of them constantly promoting and taking the business away from the other company, but if both are active in the social media world as in both of them confess, then people can easily ignore both.

Should a Facebook friend keep providing favors to another friend who never reciprocates?
Yes, because it's the nice thing to do, and I'm assuming that if you are using the word friend in this case it's because you actually are friends in real life and not just friends because you do things for each other.

Why would cooperation between a business and their customers be so important?
If a business doesn't listen to their customers, then eventually they will go out of business.


How can you promote cooperation on social media?
Keep a discussion going.  If you know what both sides want then cooperation can be accomplished much easier.

When should a person cooperate and when should they be selfish?

If the demands of another person are so very selfish themselves or extremely detremental to the other party then maybe selfishness will be okay.